Tuesday, April 13, 2010

SuperFreakonomics

Just finished the second installment of Levitt's behavioral economic quest to answer the tough-to-ask questions with unconventional, simple solutions. While many have criticised the brashness of his solutions, he has proven that the fire of progress can only start with friction and moments of uncomfortability. Others may have more legitimate quarrels with the validity/sustainability of the research he cites (particularly with the global warming portions), but I thought this was another epichol step in the field of research, problem-solving, and left-side thinking.